We Believe in People
We Believe in People
The We Believe in People campaign was developed for APAG, a human resources consulting company focused on fostering genuine human connections across Africa. Tasked with "exploding their brand," we investigated why HR firms often overlook APAG's services and analyzed competitors to uncover barriers to client conversion.
Overview
Overview
Our solution was rooted in the key message: "It’s about who you are, not just what you do." This campaign celebrated individuality and cultural diversity, emphasizing APAG’s dedication to putting people first. At its core was a vibrant mural featuring culturally significant symbols of community, unity, and communication, representing each client’s uniqueness. This message was carried throughout all executions, showcasing APAG’s commitment to building lasting, human-centered partnerships.
Our solution was rooted in the key message: "It’s about who you are, not just what you do." This campaign celebrated individuality and cultural diversity, emphasizing APAG’s dedication to putting people first. At its core was a vibrant mural featuring culturally significant symbols of community, unity, and communication, representing each client’s uniqueness. This message was carried throughout all executions, showcasing APAG’s commitment to building lasting, human-centered partnerships.
Our solution was rooted in the key message: "It’s about who you are, not just what you do." This campaign celebrated individuality and cultural diversity, emphasizing APAG’s dedication to putting people first. At its core was a vibrant mural featuring culturally significant symbols of community, unity, and communication, representing each client’s uniqueness. This message was carried throughout all executions, showcasing APAG’s commitment to building lasting, human-centered partnerships.
Overview
Our solution was rooted in the key message: "It’s about who you are, not just what you do." This campaign celebrated individuality and cultural diversity, emphasizing APAG’s dedication to putting people first. At its core was a vibrant mural featuring culturally significant symbols of community, unity, and communication, representing each client’s uniqueness. This message was carried throughout all executions, showcasing APAG’s commitment to building lasting, human-centered partnerships.
The problem
The problem
APAG faced challenges with low brand recognition and trust barriers, which hindered client acquisition and conversion. Potential clients were often unaware of APAG’s unique local expertise and perceived a gap between their needs and APAG's services.
APAG faced challenges with low brand recognition and trust barriers, which hindered client acquisition and conversion. Potential clients were often unaware of APAG’s unique local expertise and perceived a gap between their needs and APAG's services.
APAG faced challenges with low brand recognition and trust barriers, which hindered client acquisition and conversion. Potential clients were often unaware of APAG’s unique local expertise and perceived a gap between their needs and APAG's services.
The problem
APAG faced challenges with low brand recognition and trust barriers, which hindered client acquisition and conversion. Potential clients were often unaware of APAG’s unique local expertise and perceived a gap between their needs and APAG's services.
Main Insight
Main Insight
Clients seek more than just expertise from consultants, they want to connect with brands that offer personalised communication and create a sense of human connection, making them feel understood and valued.
Clients seek more than just expertise from consultants, they want to connect with brands that offer personalised communication and create a sense of human connection, making them feel understood and valued.
Clients seek more than just expertise from consultants, they want to connect with brands that offer personalised communication and create a sense of human connection, making them feel understood and valued.
Main Insight
Clients seek more than just expertise from consultants, they want to connect with brands that offer personalised communication and create a sense of human connection, making them feel understood and valued.
The Solution
The Solution
The team created a targeted campaign to boost brand visibility and build trust through personalized, human-centered communication. Using digital platforms, OOH advertising, and client testimonials, the campaign highlighted APAG’s dedication to understanding and valuing each client’s unique needs.
The team created a targeted campaign to boost brand visibility and build trust through personalized, human-centered communication. Using digital platforms, OOH advertising, and client testimonials, the campaign highlighted APAG’s dedication to understanding and valuing each client’s unique needs.
The team created a targeted campaign to boost brand visibility and build trust through personalized, human-centered communication. Using digital platforms, OOH advertising, and client testimonials, the campaign highlighted APAG’s dedication to understanding and valuing each client’s unique needs.
The Solution
The team created a targeted campaign to boost brand visibility and build trust through personalized, human-centered communication. Using digital platforms, OOH advertising, and client testimonials, the campaign highlighted APAG’s dedication to understanding and valuing each client’s unique needs.
Check out more of my work
Check out more of my work
Check out more of my work
An Heir to Herself
Conceptual Photograpy Project
2024
2024
An Heir to Herself
Conceptual Photograpy Project
2024
2024
An Heir to Herself
Conceptual Photograpy Project
2024
2024
An Heir to Herself
Conceptual Photograpy Project
2024
2024
Stillness Within the Monochrome
Personal Photography Project
2024
2024
Stillness Within the Monochrome
Personal Photography Project
2024
2024
Stillness Within the Monochrome
Personal Photography Project
2024
2024
Stillness Within the Monochrome
Personal Photography Project
2024
2024
